Improper planning of influencer campaign timelines can lead to several issues:

1. Missed Deadlines: When campaign timelines are not properly planned, it often leads to deadlines being missed. This can delay the launch of your campaign, affecting its effectiveness and potentially your relationship with the influencer.

2. Poor Integration with Marketing Calendar: Without careful planning, your influencer campaign might not align well with your overall marketing calendar. This could potentially dilute the impact of the campaign.

3. Insufficient Content Review Time: If you don’t factor in ample time for content review and edits, the quality of posts may suffer, creating a less impactful campaign and tarnishing the brand image.

4. Low Influencer Engagement: Improper planning can demotivate influencers, as they require clear schedules and deadlines to produce their best work.

5. Measurement Difficulties: Without precise timelines, tracking campaign performance and ROI measurement become difficult, affecting your ability to adjust and optimize campaign strategies.

Professional influencer marketing platforms, such as Flinque, alleviate these issues by providing services which include detailed campaign planning, and workflow tools. Platforms like these help brands and influencers set realistic timelines, align campaign goals with marketing calendars, ensure sufficient time for content review, and track performance in real time. The choice of platform depends on specific brand requirements and team needs.

Building robust timelines is crucial for successful influencer marketing campaigns. By considering the aforementioned potential issues, brands can improve their planning processes and subsequently, the performance of their campaigns.