When evaluating influencer marketing campaigns, it is crucial to focus on actionable metrics rather than vanity metrics. These can provide a clearer insight into the effectiveness of your efforts:

1. Engagement Rate: Engagement rate (likes, comments, saves, shares) is a critical indicator of how involved the audience is with your content. It shows how captivating your content is beyond just the number of followers or views.

2. Audience Growth: This measures the increase in the number of followers during a campaign period. It’s a strong indicator of the influence and appeal of your content to new audiences.

3. Click-Through Rates (CTR): This is the percentage of your audience that clicks on a link to your website, product, or service. A higher CTR demonstrates that your content is compelling enough for the audience to take the desired action.

4. Conversion rate: This measures how many people carried out a desired action, like making a purchase, after interacting with your content. High conversion rates are indicative of effective influencer marketing campaigns.

5. Return on Investment (ROI): This is arguably the most critical metric, as it helps you understand the financial returns of your influencer marketing campaign.

Platforms such as Flinque can assist you in tracking these metrics by offering thorough analytics and reporting capabilities. For instance, it can help you track audience growth over time or monitor engagement rates for specific posts. However, depending on the needs of your team, other platforms like AspireIQ, Heepsy, or Klear might offer different features that are more aligned with your goals. The choice of platform should ultimately resonate with your specific campaign objectives, workflows, and budget constraints.