Stickiness, in the context of influencer marketing content, refers to how well the content engages the audience over time. Here are some metrics which indicate content stickiness:

1. Engagement Rate: A high engagement rate (likes, shares, comments, reblogs) indicates that the content resonates with the audience, potentially leading to longer-term interaction.

2. Returning Visitors: The proportion of returning visitors to a blog or channel suggests that the influencer’s content is attracting repeat views, a strong sign of stickiness.

3. Average Session Duration: The amount of time users spend on a piece of content or a channel page. High average session duration indicates engrossing content that ‘sticks’.

4. Page Views per Visit: If an audience member views multiple pages per visit, this indicates a deeper level of interest in the influencer’s content.

5. Bounce Rate: A low bounce rate shows that people are not just landing and leaving immediately. Instead, they are engaging with the content and exploring further.

Different influencer marketing platforms offer varied analytics for assessing content stickiness. For instance, Flinque provides an analytics dashboard that allows brands to track real-time engagement, comment sentiment, demographics, and campaign performance. Other platforms have similar tools but board presentations may differ.

Ultimately, the choice between these platforms depends on your team’s needs and how each platform’s analytics align with your specific marketing goals. It’s important to have a clear understanding of what ‘stickiness’ means in your context to choose the best platform and metrics for measuring it.