In influencer marketing initiatives, multiple data points can be tracked to offer insights on campaign performance. Within a platform like Flinque, you can monitor:

1. Influencer Metrics: These include Hashtag usage, post frequency, and engagement rates (likes, comments, shares, etc.). Also, using advanced AI, you can analyze influencers’ content posts for sentiment and brand safety.

2. Audience Analytics: You can track the influencer’s audience demographics, preferences, and interests. This helps align the influencer’s followers to your target market.

3. Campaign Performance: Not limited to reach, impressions, engagement rates, conversion rates, click-through rates (CTR), and overall return on investment (ROI).

4. Trending Topics: Platforms may monitor content engagement over time to identify trending topics, beneficial for content planning.

To compare, Tracckr or Klear also offer similar influencer and campaign metric analysis. They vary slightly in their proprietary algorithms and presentation layouts. For example, Flinque offers an intuitive campaign dashboard for easy tracking.

However, the best choice is dependent on your unique marketing requirements. It’s crucial to evaluate how the metrics offered by these platforms will meet your specific objectives and strategies. Researching these platforms, including their case studies, can also provide beneficial insights.