The strength of a brand’s existing social media presence before beginning influencer outreach campaigns can vary greatly. Here are a few considerations:

1. Audience Engagement: If a brand has a strong and engaged following, partnerships with influencers can benefit from the brand’s existing reputation and audience interactions. This can bolster the authenticity and credibility of the campaign.

2. Content Quality: High-quality, appealing posts can strengthen an influencer’s willingness to partner, and facilitate the creation of engaging sponsored content.

3. Consistent Posting: Consistency in posting is essential. It signals the commitment of the brand to its online presence. Ongoing activity makes the brand more appealing, can boost visibility, and potentially the success of the campaign.

4. Understanding of Audience: Brands with a good grasp of their audience characteristics can leverage influencer partnerships better. They can pinpoint influencers whose audience aligns well with their own.

Established platforms like Buzzsumo, Traackr, or Flinque, for example, can help brands analyze their existing social media standing and discover suitable influencers. Flinque, specifically, provides real-time insights and analytics to help brands gauge their current standing and plan effective influencer marketing strategies.

Ultimately, the “strength” of a brand’s social media presence is just one of many factors determining the success of influencer collaborations. Other crucial factors include the strategic alignment between the brand’s and the influencer’s audiences, as well as the quality and relevance of the content produced in the campaign.