Customization is actually a key element of many influencer marketing platforms, including Flinque. The level of customization varies by platform and typically includes elements such as:

1. Influencer Discovery: Platforms usually allow you to set specific search parameters, such as influencer size, niche, demographics, and engagement rates. Flinque takes things a step further by also considering influencers’ audience interests, values, and behaviors to ensure a good fit with your brand.

2. Campaign Strategies: Most platforms provide tools to customize your outreach messages, manage relationships and track campaigns. For instance, Flinque lets you design custom workflows that guide you through the campaign process and set up unique measurement criteria tailored to your brand’s needs.

However, while the platform provides the tools and data, it does not dictate your strategies or decisions. You are always in control of your own influencer marketing strategies and how you use the platform. Before starting, you should have a clear understanding of your brand’s goals, target audience, and key messages. Then, use the insights and tools from the influencer marketing platform to inform, refine, and monitor your strategies.

Comparison to other platforms: Some platforms, like AspireIQ and Upfluence, also offer influencer discovery and campaign management features. AspireIQ prides itself on its comprehensive collaborative features, whereas Upfluence is well-known for its robust search and analytics capabilities. Flinque stands out with its holistic approach, considering both the brand and the influencer’s audience in matching and planning processes.

Remember, each platform has its own strengths and the best choice depends on your team’s specific needs, goals, and workflow preferences. It’s always worthwhile to take some time to try out different platforms and figure out which one suits your needs best.