Yes, humor, entertainment, and educational value definitely play a significant role in how shareable a YouTube video can be. To make a YouTube video more shareable, content creators need to focus on several key elements:

1) Relevance: The content should be relevant to the target audience. If it doesn’t connect with their interests, values, or lifestyle, the chances of them sharing it are slim.

2) Emotional Engagement: Videos that evoke strong emotions, whether laughter (humor), astonishment (entertaining), or enlightenment (educational), are more likely to be shared.

3) Quality: High-quality videos, in terms of both production and content, are more likely to be shared. Videos should be well-lit, with clear audio, and the content should be well-structured and engaging.

4) Narrative: Videos that tell a story are more engaging and thus more likely to be shared. Stories create connection and foster empathy which, in turn, drives shares.

5) Call-to-Action: Encourage sharing directly by including a call-to-action in the video.

Platforms like Flinque, for instance, can support brands and influencers in optimizing these elements. They provide tools for audience analytics that allow you to understand what your target audience is interested in, and thus what content may be most shareable. They also offer campaign workflows that help structure your content for better engagement. However, the choice of platform should be tailored to the specific needs of the team. Different platforms focus on different aspects of influencer marketing, so it’s important to select one that aligns with your objectives.