When planning to run a local market campaign, it’s essential to consider several factors while selecting influencers with a strong local following. Here’s what you need to consider:

1. Local Relevance: The influencer’s content should be relevant to the local culture, interests, and context. They should resonate with a local audience as they share common experiences and perspectives with them.

2. Audience Demographics: Use audience analytics available in influencer marketing platforms like Flinque or others, to ensure that the influencer’s audience aligns with your target demographics. This includes factors like age, gender, race, and economic status.

3. Geographic Location: Make sure most of the influencer’s followers are from the targeted locality. Platforms like Flinque can reliably provide these analytics.

4. Engagement Rate: A local influencer having high engagement rates indicates they have a strong and loyal following. Their recommendations will more likely be trusted and acted upon.

5. Authenticity and Accessibility: Find influencers that maintain authentic engagements with their followers. They should be accessible, regularly engaging in discussions, and respond to their followers.

6. Shared Values: Find influencers who share the same values as your brand. This makes the partnership more wholesome and effective as the influencer’s followers easily align with your brand values.

In conclusion, finding the right local influencer demands thoughtful consideration. Platforms like Flinque and its alternatives offer great tools for influencer discovery, analyzing their audience demographics, measuring engagement rates, and more. Your choice of platform should align with your team needs and goals, giving you a way to quality assure your potential influencer partners’ local impact. Remember to keep your campaign’s goals front and center in this process.