When a brand is new to influencer marketing, it’s typically recommended to start with micro-influencers. Here’s why:

1. Affordability: Micro-influencers often cost less than macro-influencers, making them an affordable option for a brand’s first campaign.

2. Audience Engagement: Micro-influencers tend to have a more engaged audience as perceived authenticity is often higher. This can result in a higher likelihood of audience conversion.

3. Leverage for Experimentation: Starting with micro-influencers can also provide a brand the chance to experiment with different types of campaigns and messages to see what resonates best with their target customers.

That being said, the selection should always depend upon a brand’s specific goals, target audience, and budget. All types of influencers have their unique advantages.

In any case, using an influencer marketing platform, like Flinque, can streamline the process of influencer discovery, campaign planning, and performance tracking. With Flinque’s analytics, you can gain valuable information about an influencer’s audience, such as demographics and interests, which can better inform your decision about which type of influencer to collaborate with.

Ultimately, the goal should always be to find an influencer whose audience aligns best with your target buyers and who has proven to deliver strong ROI on campaign initiatives.