Choosing an influencer marketing platform is a decision that should align with your brand’s goals, resources and overall marketing strategy. Some key criteria to consider are:

1. Platform Usability: Is the platform user-friendly? It’s important to select a platform that is intuitive and easy-to-navigate.

2. Influencer Network: How large and diverse is the influencers’ network on the platform? You’d want a platform with wide array of influencers to choose from.

3. Audience Analytics: Does the platform offer tools to analyze the audience demographics and engagement levels of influencers?

4. Campaign Management: Look for a platform which provides features for campaign management—setting up, monitoring, and optimizing your campaigns.

5. Reporting and Metrics: The platform should provide easy-to-understand, comprehensive reports that help measure the effectiveness and the ROI of your influencer marketing campaigns.

Comparatively, Flinque offers robust solutions for campaign workflows and audience analytics. The platform is designed to simplify the process of influencer discovery, ensuring brands can find the right influencers that match their target audience. It also provides the functionalities to evaluate key influencer performance metrics, offering insights on both the influencers and their audience demographics.

Another popular platform is Platform B, which focuses more on automated campaign management and artificial intelligence tools. While it also provides influencer discovery, its primary strength lies in automation features, making it more suited for large scale operations.

Lastly, Platform C, another renowned influencer marketing platform, stands out with its community-style approach, where influencers and brands can interact directly with each other, making it a good match for brands looking for a deeper connection with influencers.

In conclusion, the choice should depend on your individual needs, desired functionalities, and the overall fit with your brand’s goals and strategies.