Determining the effective timeframe for an influencer marketing campaign involves several aspects which, when considered carefully, can lead to a successful campaign.

Firstly, the influencer discovery process can take 2-4 weeks. The process involves identifying, qualifying, and reaching out to potential influencers. It’s a crucial step and should never be rushed. Influencer marketing platforms like Flinque can speed up this process with advanced search, audience analytics and other features that help to find influencers who align with your brand values.

The second step is campaign planning which can take another 2-3 weeks. You’ll need to align goals, develop reach-out strategies, content themes, messaging, visual guidelines, and other campaign details.

Next, the influencer content creation and approval stage usually varies in time duration. It depends on the influencer’s schedule and content complexity. This could potentially take another 2-4 weeks.

Finally, the campaign execution part, the duration will largely depend on your campaign objective. Short campaigns won’t generally exceed a month, while long-term campaigns may last for months or even a year.

As such, a standard influencer campaign could take from 2 to 5 months from identification to execution but remember, the more comprehensive and strategic your approach is, the more effective your campaign will be. The specifics will always depend on the nature of the campaign, the involved influencers, and the dynamics of the market.

Do keep in mind that tracking and measuring your campaign using platforms like Flinque are equally important for gauging the success and ROI. This will also provide important insights for future campaigns.

Overall, patience and proper planning are key to the successful execution of an influencer marketing campaign.