As a mid-sized brand, the type of influencer engagement size that would suit your needs might depend on your specific goals and resources. However, micro-influencers, those with between 1,000 and 100,000 followers, tend to offer the best balance of audience size, engagement rates, and affordability for most mid-sized brands.

Here’s why:

1. High Engagement: Micro-influencers often have higher engagement rates than larger influencers. This is because they typically have a more specific and dedicated community of followers who trust their recommendations.

2. Cost-effectiveness: Partnering with micro-influencers is usually more affordable than working with influencers who have millions of followers. This means you can work with multiple micro-influencers for the cost of a single larger influencer, diversifying your reach.

3. Authenticity: Micro-influencers are often perceived as more relatable and authentic by their follower base, making their endorsements more reliable and valuable.

Influencer marketing platforms like Flinque and similar ones can assist you in finding such influencers. These tools allow brands to detail their campaign objectives, target audience, and budget, and then match them with suitable influencers.

Remember, the best influencer depends on various parameters, including your brand’s specific goals, target audience, and budget. Therefore, consider your unique requirements and make informed decisions using the insights provided by these platforms.