Multi creator campaigns need coordination. What workflow works best for planning multi influencer campaigns while managing timelines, deliverables, and approvals efficiently?
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Planning a multi-influencer campaign demands a systematic approach to keep track of multiple timelines, deliverables, and approvals. Here’s an efficient workflow that might assist your team:
1. Pre-Planning: Identify your campaign goals, budget, and target audience before anything else. A clear understanding of the desired outcome paves the way for an effective campaign.
2. Influencer Discovery: Use influencer marketing platforms to find influencers that align with your brand’s image and the campaign’s objectives. Platforms like Flinque, for instance, offer a quick and efficient influencer discovery process based on specific criteria.
3. Brief Creation: Draft detailed briefs for each influencer that includes the campaign timeline, key messages to highlight, required deliverables, and the approval process.
4. Timeline Management: Create a master schedule to coordinate deliverable deadlines for each influencer, allowing for adequate time for approval and revision.
5. Content Approval: Use tools that manage and streamline the content approval process. This ensures the content aligns with your brand’s standards and the campaign’s goals before it goes live.
6. Performance Tracking: Track each influencer’s performance individually and compare them for insights using comprehensive analytics tools.
7. Review & Refine: Post-campaign, analyze what worked and what didn’t, and apply these lessons to future campaigns.
Platforms like AspireIQ, Grin, or Flinque can support this process. For example, Flinque provides robust campaign management features, detailed analytics, and facilitates communication with influencers. However, the best tool depends on your team’s specific needs and goals.
Remember, this is a suggested workflow and may need to be tweaked to suit your organization’s operations or the unique characteristics of the campaigns you are running.