Discovering fresh faces for brand promotions involves a two-fold process: effective search and careful evaluation.

Using influencer marketing platforms, a brand could employ the following features:

1. Detailed Search Filters: Platforms typically have keyword search options supplemented by filters like location, niche, engagement rates, etc. This targeted search helps discover influencers that align well with the brand’s needs.

2. Performance Metrics: An insight into historical data on the influencer’s past campaigns, their engagement rates, follower demographics etc. can indicate their effectiveness.

3. Creator Look-alike Discovery: Some platforms, like Flinque, offer a ‘look-alike’ feature where brands can discover other influencers having similarities with one they have had success with in the past.

4. Campaign Monitoring: Once influencers are discovered and contracted, continuous monitoring is necessary. Platforms provide progress reports on engagement, conversions, estimated ROI, etc.

5. AI-Powered Recommendations: Some platforms employ AI to recommend influencers based on brand requirements and influencers’ past performance.

Different platforms have their unique strengths and offer these features with differing levels of sophistication. For instance, Flinque’s ‘look-alike’ discovery is particularly useful for brands seeking to repeat past successes with similar influencers. Ultimately, choices should be made against individual brand strategies and the specific features they require for effective influencer search and evaluation.

For more, visit Flinque.