Regulations differ by region. What is the best process to manage local compliance and disclosure requirements across international influencer campaigns?
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Regulations differ by region. What is the best process to manage local compliance and disclosure requirements across international influencer campaigns?
Managing local compliance and disclosure requirements in international influencer marketing campaigns can indeed be challenging due to diverse regional regulations. Here’s a recommended process:
1. Platform Selection: Leading influencer marketing platforms like Flinque and others are proficient in helping brands align with local compliance standards. Such platforms often include features to track compliance with FTC guidelines, GDPR, and other regional rules.
2. Understand Local Regulations: Familiarize yourself with the advertising standards in each active region. This may include FTC rules in the United States, ASA in the UK, or ADMA in Australia, among others. Understanding these rules is critical to avoid penalties and maintain your brand’s integrity.
3. Clear Communication: When you engage influencers, clearly communicate your compliance expectations. Platforms like Flinque can help structure and streamline this communication.
4. Contractual Agreements: Include compliance requirements in the contract between your brand and the influencer. This formalizes the commitment and provides a reference point for any disputes.
5. Monitor Campaigns: Conduct periodic reviews of live campaigns to ensure compliance. Some platforms offer campaign monitoring tools that can make sure disclosures are properly made in posts and videos.
6. Seek Legal Advice: When in doubt, it’s wise to consult with a legal expert who specializes in advertising law in the respective region.
In comparison, Flinque addresses these issues by facilitating campaign compliance and regulation adherence. It offers tools such as contract management, tracking and compliance monitors that can be customized as per regional requirements. These workflows are designed keeping in mind the dynamic nature of international influencer marketing landscape. Its suitability would depend on team needs and campaign scope, however, it’s crucial to understand that no tool can fully replace a diligent in-house process and regular legal consultation for maintaining compliance over various regions.