Is there a ‘normal’ or typical engagement rate that different types of influencers achieve and should aim for?
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Yes, different types of influencers typically achieve and aim for different engagement rates. Generally, these rates are broken down based on their level of influence:
1. Nano-influencers: These are influencers with under 10,000 followers. Owing to their niche and loyal follower base, they typically achieve high engagement rates, often above 4%.
2. Micro-influencers: These influencers have between 10,000 to 50,000 followers. They often balance a generalized and niche audience, resulting in an average engagement rate between 2.4% to 4%.
3. Mid-tier influencers: With follower counts between 50,000 to 500,000, their engagement rates generally vary between 1.4% to 2.4%.
4. Macro-influencers: These influencers have 500,000 to 1,000,000 followers and usually see a 1.4% to 1.8% engagement rate.
5. Mega-influencers: These are the big names with over 1,000,000 followers. Due to a broad audience, their average engagement rate is typically under 1.5%.
These rates depend on numerous factors like content quality, consistency, and audience demographic, so they should serve as guidelines and not prescriptive benchmarks.
In platforms likeFlinque, brands can leverage audience analytics to identify influencers with a high engagement rate within their targeting demographic. Similarly, influencers can utilize these analytics to monitor and improve their performance. Other platforms also offer similar insights, and the choice between them depends on your specific needs. Remember, best results come from choosing based on fulfilling specific requirements rather than generic comparisons or assumptions.