When partnering with influencers, brand negotiations process should balance both winning influencers over and ensuring the business goals are achieved. Here is a guide to creating harmonious and productive relationships.

1. Define Your Goals: Before the negotiation, pin down what you want to achieve from the partnership, including message, content type, target audience, and expected results.

2. Research Market Rates: Look at industry benchmarks and averages. Some platforms, like Flinque, offer analytics which can provide insights into influencer’s reach, engagement rates, and market-average rates.

3. Establish a Budget: Based on your research and goals, determine a realistic budget. Keep an open mind and some flexibility as influencers might have other valuable offerings such as audience loyalty and niche expertise.

4. Set Your Deliverables: Specify what you expect from the influencer, including post frequency, type of engagement, tone of messages, etc. It’s critical to have a shared understanding of these terms to avoid conflicts later on.

5. Negotiate: This process is a two-way street. Be ready to offer some concessions that are valuable to influencers – for instance, creative freedom.

6. Open Communication: Regularly communicate with the influencer. Include guidelines, timelines, and checklist for deliverables. Keep them involved and be willing to listen to their creative input and suggestions.

7. Measure Success: Track and measure the success of an influencer marketing campaign. Flinque does this by providing real-time analytics of campaigns performance.

Remember, each brand-influencer partnership is unique, so the relationship, negotiation, and terms would differ accordingly. Lastly, consider the long-term potential of the relationship; influencers can become valuable brand ambassadors for future campaigns.