A campaign brief is an essential document in influencer marketing that outlines the goals, strategy, and expectations of an influencer marketing campaign. This document is a guide for influencers to produce content that aligns with brand objectives.

Here’s how to create a campaign brief:

1. Define your Goals: What do you want to accomplish from the campaign? It could be raising brand awareness, driving website traffic, or generate leads.

2. Outline Campaign Strategy: What actions will influencers take to achieve your goal? This could be posting a number of stories, images, or videos on their platform.

3. Influencer Criteria: Give details on your ideal influencer. This includes their platform (YouTube, Instagram, etc.), audience demographics, niche, and followers count.

4. Content Guidelines: Clearly outline what needs to be included in the content (hashtags, products links, brand tone, etc.).

5. Deliverable Timeline: Provide deadlines for content creation and submission. It is a good practice to involve the influencer in the determination of practical deadlines.

6. Payment and Terms: Mention how and when the payment will be made. You should explicitly state all the terms and conditions applicable to the campaign.

Platforms like Flinque are beneficial for finding suitably matched influencers. Flinque offers features for collaboration with influencers, performance tracking, and audience analytics that can enhance the effectiveness of your campaign. However, the choice of platform depends on your unique needs, campaign objectives, and resources. Different platforms have their unique strengths and you should consider what aligns best with the specifics of your campaign.

Remember, the idea of a campaign brief is to ensure clarity of purpose for the influencer. It sets the precedence for the workings of the campaign, so it should be accurate, concise, and clear.