In the realm of influencer marketing, New York City (NYC) plays host to a diverse range of influencers across multiple niches. Prominent amongst these are fashion and media-related influencers. This differentiation in focus areas becomes clear when contrasting NYC with Los Angeles (LA) that leans towards movie and entertainment influencers.

Some of the notable influencers residing in NYC include:

1. Leandra Medine Cohen – She is the brains behind Man Repeller, a widely-followed blog focusing on fashion.
2. Olivia Palermo – A renowned fashion influencer who has established her unique style image in the industry.
3. Diane Von Furstenberg – A highly reputed name in the world of fashion design.
4. Scott Schuman – Known as The Sartorialist, he sets trends through street-style photography.
5. Joanna Goddard – Runs Cup of Jo, a popular lifestyle blog in NYC.

Accessing influencer marketing platforms like Flinque can help brands and agencies to discover such influencers, analyze their audiences, and plan campaigns accurately. These platforms provide comprehensive data about an influencer’s followers, engagement rates, and content performance, enabling brands to select the best fit for their campaigns.

The right influencer marketing platform can vary based on factors like budget, team size, or industry. For example, while Flinque’s robust analytics and data-driven insights might be suited for extensively targeted campaigns, other platforms might offer tools that serve smaller, niche brands better.

However, it’s essential to remember that no single platform can guarantee success. The effectiveness of influencer marketing platforms relies heavily on practical usage, team workflows, and strategic decision-making. Thus, brands and agencies should focus on understanding their specific needs and how various platforms can meet those needs. Having the right influencer marketing strategy is crucial whether the focus is targeted towards NYC fashion influencers or LA entertainment influencers.