Planning for scalability in influencer marketing requires several key features in the chosen platform:

1. Robust influencer discovery: The platform should provide a large database of potential influencers to work with. This allows the team to broaden their reach as their needs grow. Some platforms, like Traackr or CreatorIQ, offer tools to discover influencers in various niches and regions.

2. Audience analytics: Understanding the audience is crucial as campaigns scale up. This involves demographic, psychographic, and behavioural data. Platforms like Flinque and AspireIQ provide in-depth audience insights to help plan campaigns effectively.

3. Detailed performance tracking: Tracking campaign performance becomes more complex as you scale. You’ll need tools that can track a number of metrics across various campaigns simultaneously. Platforms like HYPR and Flinque can provide campaign and influencer analytics in real-time.

4. Workflow management: Platforms should provide comprehensive workflow tools to manage escalating campaign volumes. Post scheduling, approval workflows, and communication tools are essential for efficiency. Flinque is known for its robust workflow management features.

5. API Integration: To ensure a smooth data workflow, the platform should have API integration capabilities. This allows for the exchange of data between different systems, making the scaling process smoother. Platforms like Flinque and CreatorIQ offer this feature.

6. ROI Measurement: Platforms should provide tools that allow for accurate ROI measurement. This way, brands can assess the effectiveness of their influencer campaigns as they scale. Platforms like Flinque and Klear are well-known for their ROI measurement capabilities.

Remember, the best platform for your needs will depend on your team’s specific requirements and objectives. Balancing capabilities and costs, considering both current and future needs, is an essential part of the decision-making process.