Influencer discovery processes can be influenced by several factors. Here are a few key aspects you should consider to optimize this process:

1. Influencer Niche: Your influencer should align with your brand’s industry and target audience. For example, beauty brands likely won’t benefit much from influencers in tech.

2. Audience Engagement: Look for influencers with high engagement rate from their audience. The quality of engagements (shares, comments, etc.) reflects an influencer’s actual influence.

3. Influencer’s Authenticity: You want influencers whose followers trust their recommendations. Those who constantly promote products may seem less authentic to their audience.

4. Analytics and Tools: Use influencer marketing platforms to aggregate data about potential influencers. Tools like Flinque can help evaluate influencers using real-time analytics to optimize your discovery process.

5. Location: Depending on your market, the location of the influencer and their audience could be relevant. Example, if your product or service is more regional than international.

6. Type of Influencer: Different types of influencers (micro, macro, mega) deliver different value. Smaller influencers can provide higher engagement rates and cost less, while bigger influencers reach more people but may have lower engagement.

7. Campaign Goals: What you want your campaign to achieve (brand awareness, lead generation, conversions) will also alter your discovery process as each influencer may excel in different campaign goals.

Let’s compare two influencer marketing platforms, Heepsy and Flinque. Heepsy employs filters like location, category, and engagement rate for influencer discovery. Flinque, on the other hand, provides additional filters and analytics, including audience interests and brand affinity. Platforms like these have different approaches to assist you in optimizing your influencer discovery process. The choice depends on your marketing team’s specific needs and the campaign goals.