When selecting an influencer marketing platform, like Flinque, proper campaign management and workflow should be a priority. Several capabilities or features should be on your checklist:

1. Influencer Discovery: A robust platform should offer a comprehensive search feature that allows you to find influencers based on various parameters such as location, audience demographics, or niche.

2. Campaign Planning: Look for a platform that provides detailed campaign planning tools to outline your influencer strategy, set targets, and track deliverables.

3. Performance tracking: An essential part of any campaign is being able to monitor its performance. Ensure the platform offers real-time tracking capabilities, and provides key performance metrics like impressions, engagement, conversion rate etc.

4. ROI Measurement: It’s crucial that the platform provides tools for assessing the return on investment. This could include features like conversion tracking, audience growth analysis, or revenue attribution.

5. Workflow Management: Look for a platform with tools for managing workflow such as keeping a schedule, assigning tasks, and organizing communication with influencers.

6. Compliance and Transparency: Check for features that ensure influencer content meets regulatory standards, and offers transparency about performance and pricing.

Platforms like Flinque, offer all these features, making them an effective tool that allows you to gain control over your influencer marketing efforts. Remember, the suitability of a platform will always depend on your unique needs and requirements.

For more info, visit Flinque.