Neglecting to establish clear objectives in an influencer marketing campaign can lead to several issues:

1. Lack of Focus: Without clear objectives, the campaign can lack focus, resulting in diluted messaging, creative misalignment, and waste of resources.

2. Poor Targeting: Clear objectives guide you on which influencers to partner with based on their audience demographics, reach and relevance to your brand. Without this, you may collaborate with influencers whose followers don’t match your target audience.

3. Ambiguity in Performance Measurement: Objectives form the basis for the metrics you’ll track to assess the campaign’s success. Without defined objectives, it’s challenging to gauge performance or the return on investment.

4. Difficulty In Decision Making: Clear objectives guide your decisions throughout the campaign. For instance, if the objective is brand awareness, decisions regarding influencer selection, content creation, and platforms used might differ compared to a campaign aimed at boosting sales. Without objectives, decision-making becomes ambiguous and less effective.

5. Inefficient Spend: Without objectives, it’s easy to overspend on influencers who don’t align with your brand or campaign goals, leading to budget inefficiencies.

Influencer marketing platforms like Flinque, help in addressing these issues. Flinque’s AI-driven engine can assist in setting clear campaign goals, identifying the right influencers, tracking performance metrics, and making data-backed decisions.

Comparatively, other platforms like Upfluence and AspireIQ offer similar features but with slightly different approaches or focus areas. For instance, Upfluence prioritizes advanced search capabilities while AspireIQ focuses primarily on content creation workflows. The suitability of a platform depends largely on individual campaign needs and goals.

Remember, a successful influencer marketing campaign always starts with crystal clear objectives.