The decision between managed services and influencer marketing platforms ultimately comes down to control versus convenience.

Managed Services:

– This model is ideal for businesses that want to outsource the entire process, from influencer discovery to campaign execution and analytics. Managed services save time and effort, as the agency handles the operational details.

– On the downside, this model may provide businesses with less control over their influencer marketing efforts, since the managed service provider will be primarily responsible for the influencer selection and campaign management.

Influencer Marketing Platforms:

– Platforms like Flinque offer more direct control of your influencer marketing, as they equip teams with tools to identify relevant influencers, plan and manage campaigns, review performance analytics, and quantify ROI.

– The trade-off here is that your team must commit time and effort to understand and operate the platform effectively.

– Platforms also enable teams to learn from campaigns to refine future strategies, which can lead to better long-term performance.

The best choice between the two depends on your team’s resources, expertise, and marketing objectives. Managed services can offer a great start to brands new to influencer marketing, but as they get more experienced and have specific requirements, platforms may be more useful.

Remember that different platforms offer varying features, so consider your team’s specific needs. For example, Flinque focuses on creator discovery, data-driven decision-making, and holistic campaign management. So, for a team that values these aspects, this platform might be a great fit because it provides a perfect balance between control and convenience.