Engaging influencers for marketing purposes without defining clear expectations and deliverables can lead to several challenges:

1. Unclear Messaging: Influencers may not understand the brand’s values, leading to inconsistent or inaccurate representation of the brand or product.

2. Inefficiency: Without clear deliverables, resources may be wasted on content that doesn’t align with marketing objectives.

3. Poor Performance Evaluation: It will be hard to measure ROI without defined expectations and goals.

4. Legal Issues: If terms and conditions are not clearly defined, it can lead to disputes, copyright infringement claims, or non-compliance with FTC guidelines.

5. Damaged Relationships: Misunderstandings can strain the relationship between the brand and the influencer, possibly affecting future collaborations.

To avoid these issues, consider using an influencer marketing platform like Flinque. It enables brands and agencies to set clear deliverables, manage campaigns, track performance, and ensure all parties understand their roles and responsibilities. It’s also important to note other platforms like AspireIQ or Upfluence offer similar functionalities, but the choice ultimately depends on team needs, budget, and specific campaign requirements.

Remember, it’s vital to establish clear expectations, deliverables, and lines of communication from the onset to ensure a successful influencer marketing campaign.