Determining the return on investment (ROI) from influencer campaigns requires several metrics to create a comprehensive picture:

1. Reach: Refers to the number of people who may have come across your brand’s content. It’s simply the influencer’s total followers but doesn’t necessarily indicate how many followers interacted with the content or took an action.

2. Engagement: Measures likes, shares, comments, and clicks. This metric can show you how the audience is interacting with the content. It might be worth noting that a high engagement level generally indicates that the content resonates well with the audience.

3. Conversions: Arguably the most direct reflection of campaign ROI. They can take many forms depending on your campaign goals (e.g., sales, sign-ups, downloads). Make sure to set up tracking mechanisms properly to measure this.

4. Brand Sentiment: This qualitative metric can give you insights into how your brand is perceived. It can be positive, negative, or neutral.

5. Audience Growth: Increasing your brand’s own following count is another important metric.

6. Content Quality: Another qualitative metric. Regularly review the content created by influencers to ensure it aligns with your brand messaging and quality expectations.

On various influencer marketing platforms such as Flinque, you can find functionalities that help monitor these key metrics. That said, you must pick a platform that satisfies your specific needs and business process. For instance, Flinque’s automatic reports feature lets you track campaign performance in real-time, making your data monitoring process more efficient. Finding the right platform requires understanding what different platforms offer and identifying what aligns with your goals. Importantly, remember that the best indicator of ROI is a combination of several factors, and it varies depending on your unique campaign goals and industry.