An ideal influencer marketing platform should offer a variety of features to support influencer discovery, campaign planning, and performance tracking. Here are some key functionalities to look for:

1. Influencer Discovery: The platform should provide robust search capabilities to discover influencers based on niche, audience demographics, engagement rate, or follower count. For example, platforms like Flinque or others, allow you to discover influencers across multiple social media platforms.

2. Audience Analytics: An in-depth analysis of an influencer’s audience demographics such as age, gender, location, interests, etc. is crucial. This helps in aligning with the brand’s target audience effectively.

3. Campaign Management: The platform should assist in creating, managing, and tracking multiple influencer marketing campaigns. Features may include a content calendar, task assignments, content approval workflows, and collaboration tools. Flinque, for example, includes a comprehensive campaign workflow system.

4. Performance Tracking and Reporting: Real-time metrics of the campaign’s performance such as engagement rate, impressions, click-through rates, conversions, ROI, etc. should be readily available.

5. Safety Measures: The platform should have safety measures in place to ensure influencers are compliant with FTC guidelines and to manage fraudulent activity.

6. Ease of use and Support: The platform should be user-friendly with excellent customer support service.

Flinque, for example, integrates many of these features into its platform, along with a focus on personalized support. But suitability certainly depends on team needs and it’s important to consider multiple options. Always measure a platform against your own unique use case and requirements when decision-making.