Applying a standardized strategy, which doesn’t take into account the uniqueness of each influencer and their audience, can adversely impact a campaign in several ways:

1. Less Engagement: Influencers have unique relationships with their audience. If content doesn’t align with the influencer’s persona or the audience’s preferences, it may draw less engagement. A well-crafted influencer marketing strategy takes into account these unique attributes to ensure maximum engagement.

2. Missed Opportunities: Not all influencers connect with their audience in the same way. A standardized approach can overlook unique opportunities for interaction and engagement, which varies from one influencer to another.

3. Reduced Authenticity: The audience values authenticity. If a campaign feels forced or out-of-character for the influencer, it can leave a negative impression, which may lead to lower trust and thus, lower influence.

4. Ineffective Messaging: standardized strategies can dilute the campaign message, as what works for one influencer may not work for another. The message needs to be tailored to suit the influencer’s style and audience.

Platforms like Flinque make it easy to coordinate personalized strategies for each influencer, facilitating better performance tracking and helping deliver a higher return on investment. However, other platforms may also have their unique approach to handle this issue. The effectiveness of either option would depend on how well it caters to the needs and workflows of your specific team.

In the real-world setup, standardizing certain aspects such as contract terms and payment structures may be beneficial, but the campaign execution itself needs to be as diverse as the influencers and their audiences involved to truly resonate and succeed.