Likes alone are not enough anymore. What tools are best for accurately tracking influencer campaign performance?
Share
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
To track influencer campaign performance accurately, understanding more than just ‘likes’ becomes crucial. Several tools and platforms cater to this need by providing a range of analytical and tracking functionalities:
1. Social Media Platform Analytics: Many social networks provide native in-depth analytics that can provide insights into reach, engagement, and demographics.
2. Google Analytics: When used in conjunction with UTM codes, Google Analytics can be an invaluable tool to track website traffic and conversions derived from influencer campaigns.
3. Influencer Marketing Platforms: Platforms such as Flinque, AspireIQ, and Upfluence help streamline the process of influencer discovery, campaign management, and performance tracking. For example, Flinque analyzes influencer posts for content quality and measures campaign reach, engagement, and performance.
4. Third-party Tracking Tools: Tools like Brandwatch and Buzzsumo help in tracking mentions, sentiment analysis, and overall campaign impact.
5. Influence Marketing CRM Systems: Platforms like Pixlee and Grin incorporate CRM features to streamline communication and relationship building, in addition to offering performance tracking.
The best tool or platform depends on the specific needs of the team. If fully integrated influencer management and analytics is a priority, then full-featured solutions like Flinque might be a strong fit for rigorous, deep-dive analytics. If the team requires a more basic, simple-to-understand analysis, native social media or Google Analytics might suffice. All the above options cater to different requirements and budgets, and their usage should be moulded as per individual campaign needs. Always prioritize existing use cases, workflows, and decision-making for more refined choices.