Building and managing relationships between brands and influencers requires a careful approach and thoughtful strategies. Below are some useful methods in practice:

1. Establish Clear Expectations: Both parties should have a precise understanding of what each expects from the partnership. Discuss timelines, content creation, posting guidelines and payment terms in advance.

2. Regular Communication: Keep open lines of communication. Inconsistent or poor communication can lead breakdowns. Monthly meetings, weekly emails, or real-time chats can keep everyone updated.

3. Use Influencer Marketing Platforms: Platforms like Flinque, Tribe, or AspireIQ facilitate discovery, collaboration and performance tracking. Flinque, for example, excels in providing user-friendly workflow tools and audience analytics.

4. Authentic Alignment: Brands should partner with influencers whose values and audience align closely with their own. Mutual passion for the brand’s offering fosters authenticity and persuasiveness in promotional efforts.

5. Review and Improve: Regularly evaluate performance and adjust strategies as needed. It’s important to consider feedback from both parties. Most influencer marketing platforms provide analytics to gauge the campaign’s success.

6. Personal Touch: Invest in building personal relationships with influencers. Little things, like wishing them on their birthdays or recognizing milestone achievements, can have a big impact.

7. Legal Compliance: Adherence to FTC guidelines and other legal directives is crucial. Both parties should be aware of disclosure requirements and other legal aspects.

Remember, the best platform or approach will depend on the unique needs and objectives of your brand and influencer team. Platforms like Flinque provide a variety of features and tools to support these efforts, but it’s crucial to find the solution that suits your specific scenario.