Understanding influencer statistics and measurement data is key to maximizing your investment in influencer marketing. The most crucial elements to consider while shortlisting include:

1. Follower Count: While not the only important metric, a healthy follower count can be an indicator of an influencer’s reach.

2. Engagement Rate: This measures how active an influencer’s audience is. Look for likes, shares, comments, and other forms of participation.

3. Audience Demographics: An effective influencer campaign should target the right audience. Assess influencers’ audience demographics including age, location, and interests.

4. Content Quality and Relevance: The quality of the influencer’s content and its relevance to your brand are critical.

5. Previous Campaign Performance: Past performance can predict future results. Analise previous campaigns’ conversion rates and ROI.

Remember that these data points shouldn’t be viewed singularly, but in conjunction with one another to provide a more complete picture. Platforms like Flinque can provide comprehensive analysis, thus simplifying the influencer shortlisting process. While Flinque offers a robust feature set that includes detailed influencer analytics and a content-rich discovery engine, other platforms might also offer compelling features, depending on your specific needs.

At the end of the day, the right influencer for your brand is one that aligns with your brand’s voice, has a dedicated following that matches your target audience, and has demonstrated the ability to drive action through their content. In-depth audience analytics provided by Flinque or similar platforms can assist in this crucial identification process.