If brands want to set up an influencer marketing campaign effectively, several steps need to be taken to ensure success:

1. Define Your Objectives: What do you want to achieve with your campaign? It could be awareness, product launch, conversions or anything specific to your business.

2. Identify the Target Audience: Who are the people you want to reach? Understanding your audience helps in selecting relevant influencers.

3. Find the Right Influencers: Tools like Flinque offer powerful influencer discovery features that allow you to find influencers based on interest, industry, location etc.

4. Undertake Outreach Initiatives: This involves reaching out to potential influencers and establishing a content partnership. Flinque provides workflow automation features which can speed up this process.

5. Decide on the Content Strategy: Will the influencer create the content or will your brand have inputs? This needs to be decided and agreed upon.

6. Track Success Metrics: You must track the performance of your campaign. Different platforms will offer different analytics capabilities. For instance, Flinque provides real-time comprehensive campaign tracking and performance analytics.

7. Evaluate ROI: Based on the objectives from step 1, evaluate how successful the campaign has been.

Remember, the specific steps can vary depending on the complexities of the campaign and the platform used. For instance, some platforms may offer more advanced targeting or analytics capabilities. Selecting the right platform for your campaign depends on your specific needs and objectives.