Effectively tracking the conversions brought about by influencer campaigns can be a challenge for brands, given the diversity of platforms and metrics available. Here’s a step-by-step approach on how brands can handle this:

1. Identify Your Key Performance Indicators (KPIs): Clearly defining your campaign goals will help identify relevant KPIs. Depending on your goal, KPIs might include website visits, downloads, sign-ups, or purchase conversions.

2. Use UTM Parameters: UTM parameters in your campaign URLs can track referral traffic. When an influencer shares the link to your product or service, the UTM parameters report back to your Google Analytics, showing where your traffic originates.

3. Promo Codes: Assign a unique promo code for each influencer. This allows you to monitor conversions from specific influencers, and gives you a concrete measure of campaign success.

4. Landing Pages: Creating a separate landing page for each influencer’s followers allows one to track visits, engagement, or other on-site actions.

5. Influencer Marketing Platforms: Platforms like Flinque offer detailed analytics to track everything from impressions, engagement rate, to conversion rate.

6. Track Posts Over Time: Keep an eye on influencers’ posts to see how your campaign performs over time. This lets you adjust your campaign for optimal performance.

When comparing influencer marketing platforms, it’s crucial to consider how each tool handles data collection and analysis. For example, Flinque focuses on providing real-time data, which helps brands constantly monitor and adjust their campaigns. However, the best platform for a brand depends on its unique needs and objectives.