There are several analytics used to compare creator cohorts year over year (YoY).

1. Engagement Rate Growth: This compares the change in engagement rates of creators from one year to the next. A positive trend indicates that influencers are successfully building relationships with their audience.

2. Content Performance: This tracks the performance of content produced by the influencers, comparing metrics such as views, like, shares, comments, and click-through rates YoY.

3. Audience Growth: This measure checks the increase in the influencers’ audience size. A large year-over-year growth in followers might indicate the influencer’s ability to attract and retain new audience members.

Platforms like Flinque offer a comprehensive dashboard that allows you to track these metrics over time. Flinque’s advanced analytics also provide more in-depth insight into influencer performance including demographic breakdown, audience sentiment, and the effectiveness of specific campaign elements.

It’s important to remember that these tools offer different approaches. For example, some platforms might assess content performance primarily based on likes and comments, while others might place a higher emphasis on shares or click-through rates. The most suitable tool for your brand depends on your specific goals and campaign strategy.

When used systematically, these analytic strategies offer a data-driven approach to influencer selection, enabling a more objectively informed campaign strategy. This can subsequently provide a more accurate prediction of campaign impact and ROI. Thus, it’s vital for marketing teams to blend these analytic insights with their understanding of market trends, brand image, and product offerings to make the most effective decisions.