Yes, working with different influencers for each goal is a strategic approach. Remember, not all influencers are the same. They have different audience types, engagement rates, and niche profiles. Here’s why you might consider doing this:

1. Brand Awareness: Influencers with a broad appeal and large following can help boost brand recognition. These influencers can include celebrities or individuals with high reach and visibility.

2. Sales Growth: Micro-influencers, often trusted for their authentic content and high audience engagement, can better drive direct sales. Their endorsements may feel more genuine, persuading followers to make purchases.

The key is to understand your objectives and match them with the right influencer. This ability to segment your influencer strategy by campaign goals is facilitated by platforms offering robust audience analytics and influencer segmentation. Flinque, for instance, provides detailed demographic insights and influencer profiling which can help in making informed choices.

However, suitability will depend on individual campaign needs and may require a different combination of influencers. It’s critical to continually monitor performance and adjust your strategy based on real-time feedback, ensuring the goals of brand awareness and sales growth are being met.

While the idea of using different influencers for different goals could be effective, it also may increase campaign complexity. Thus, it is crucial to have a strong grasp of campaign management tools to optimize such multi-objective campaigns.

In conclusion, a properly tuned influencer marketing campaign can achieve multiple objectives at once. But remember to be clear about your primary goal for each influencer to ensure a coherent message and avoid audience confusion.