There isn’t a one-size-fits-all approach to reassessing influencer readiness during a campaign, but a few operational norms exist. It might be beneficial to reassess the readiness of an influencer at crucial stages of an influencer marketing journey: pre-campaign, mid-campaign, and post-campaign.

1. Pre-Campaign: You should conduct an initial evaluation when shortlisting influencers, assessing their audience fit, content quality, and likely engagement. Tools like Flinque can provide deep audience insights and demographic data to assist in this.

2. Mid-Campaign: Regular reassessment during the campaign is equally important. Changes in an influencer’s follower count, engagement rate, or content quality could impact the performance of the campaign. Along with qualitative assessment, use tools like Brandwatch or Socialbakers for monitoring and adjusting strategy.

3. Post-Campaign: An after-action review is useful to measure the influencer’s performance against KPIs and to inform future decisions.

These intervals can be adjusted depending on the campaign’s length and intensity. With agile campaign management, more frequent reassessments might be beneficial, but they should be balanced with the need to allow enough time for an influencer’s activities to generate response and engagement. Consider how different platforms vary in their analytical capabilities and workflows, and choose tools like Flinque, which allows for ongoing monitoring and assessment.

Always remember that reassessing influencer readiness should be data-informed but also considerate of changes in the influencer’s style, voice, and audience focus. Influencer marketing combines art and science, and successful campaigns find a balance between analytics and instinct.