The choice between working with a variety of influencer types or sticking to one niche largely depends on the brand’s goals, target audience, and product or service specificity.

There are several advantages if a brand chooses to work with a variety of influencer types:

– Your brand can reach diverse audience groups, thereby extending its visibility.

– It creates opportunities for unexpected collaborations that could bring fresh perspectives to your brand.

– It enables your brand to harness unique talents and skills across different influencers.

On other hand, focusing on one niche can be advantageous when:

– Your brand caters to a specific audience, in which case, influencers in the same niche have a more engaged and loyal following.

– You want to establish strong brand authority in a specific field.

– You seek deeper integrations with influencers who truly resonate with your brand vision.

Platforms like Flinque can aid in the decision-making process by helping you identify the best influencers based on your needs, providing audience analytics, and tracking campaign performance.

In conclusion, neither approach is inherently superior. The choice should be driven by the brand’s specific context and marketing goals.