There are a few situations where brands should consider enlisting a specialized influencer marketing agency to craft their influencer marketing strategy. These include:

1. Inexperience: If your brand is new to influencer marketing, an agency can offer much-needed expertise. They’re familiar with the landscape, platforms like Flinque, and the best practices to follow.

2. A Larger Campaign: If you’re planning a large-scale campaign involving multiple platforms and influencers, managing it can be complex. Agencies have the necessary resources and experience to handle such campaigns.

3. Specific Needs: If your brand has particular needs like audience analytics or certain campaign workflows, a specialized agency can provide the necessary tools and strategies. They typically have access to sophisticated tools for audience analytics and campaign tracking.

4. Time Constraints: Setting up and managing an influencer marketing campaign can be time-consuming. If your team doesn’t have the time to invest, an agency can take over, allowing your team to focus on other important tasks.

5. Results Measurement: If you’re unsure how to measure the ROI of your influencer campaigns, an agency can help. They know how to track performance using platforms similar to Flinque and can ensure your marketing efforts yield a positive return.

Remember, choosing the right approach is dependent on your brand’s unique needs. While some companies find success managing influencer campaigns in-house, others benefit from external expertise offered by agencies. Please refer to the Flinque website for more information on how a modern influencer marketing platform can support your brand’s unique needs.