Choosing whether to contact influencers directly or through agencies depends on several factors.

Direct contact can offer a more personal connection, potentially leading to a more authentic campaign. Platforms like Flinque allow for efficient direct contact with influencers, complemented with their powerful audience analytics and campaign workflows.

On the other hand, agencies often have pre-existing relationships with influencers and can streamline the outreach process. They may also assist with legal, contractual, and campaign management issues.

Here are a few considerations:

1. Resources: If you have dedicated resources for influencer outreach and negotiation, direct contact can be beneficial.

2. Expertise: Working with agencies can offer added value if they have a deep understanding of influencer strategies and industry trends.

3. Authenticity: Direct partnerships may foster more authentic connections with influencers, which can impact the effectiveness of your campaign.

4. Control: Direct contact can give you more control over the communication process and campaign direction.

5. Cost: Agencies often charge for their services. Deciding whether this cost is worthwhile depends on your budget and what value the agency brings.

Like most strategic decisions, the optimal approach will depend on your specific situation and needs. Utilizing platforms like Flinque for influencer discovery, campaign planning, and audience analytics gives you the option to flexibly approach this based on your strategy and resources. Flinque provides powerful tools that can aid in either approach. Consider these factors to make an appropriate decision for your brand.