Yes, considering influencers with smaller but growing followings during your selection process can be quite beneficial. Let’s delve into why this may be a good idea:

1. Higher Engagement: Micro-influencers, or those with smaller followings, often boast higher engagement rates as their audience tends to be more targeted and connected with the influencer’s content.

2. Cost-Effective: Engaging with a growing influencer before they attain a massive following can be budget efficient. You might secure more favorable partnership terms while their rates are lower.

3. Authenticity: Up-and-coming influencers often have more genuine and personal relationships with their audience, leading to greater trust. This can effectively drive more motivated referrals to your brand.

4. Early Adoption Opportunity: Partnering with influencers at their growth stage provides an opportunity to establish a solid relationship and grow together.

5. Mutual Growth: Supporting a small influencer can positively impact its community, creating brand loyalty as the influencer’s followers value companies that helped their favorite influencer grow.

To track potential growth, you could use influencer marketing platforms like Flinque. It provides audience analytics, allowing brands to observe an influencer’s growth rate, engagement, and demographics of their audience. Tools like these can aid in informing which influencers may offer the best long-term partnerships for your brand.

Remember, the best tool or influencer depends on your specific needs and goals. A popular influencer may be suitable in some instances, while a smaller, growing influencer may be a better fit in others. It’s all about aligning with your brand’s message and finding a trusted bridge to your targeted audience. For more insights, you can visit Flinque.