Micro-influencers often have more targeted and engaged audiences compared to macro-influencers, which can be a boon to certain brands and campaigns. Below are scenarios when working with micro-influencers may be more beneficial:

1. Niche Markets: If your brand operates in a highly specialized field, micro-influencers can help you target the exact audience you’re seeking. They often have a strong connection with their followers who trust their opinions, thus enhancing the credibility of your brand.

2. Community Engagement: Micro-influencers tend to interact more with their audiences. They’re more likely to reply to comments, engage in discussions, and establish a closer relationship with their followers. This high engagement rate can generate more conversations about your brand.

3. Budget Constraints: Micro-influencers typically demand smaller fees than macro-influencers. If you’re working with a limited budget but want to explore influencer marketing, micro-influencers are an effective choice.

4. Authentic Advocacy: Micro-influencers often showcase products or brands they genuinely believe in, resulting in more authentic promotions. They’re selective about the brands they endorse, adding a layer of trust and credibility to their content.

To find and evaluate potential micro-influencers, consider using an influencer marketing platform like Flinque. It offers in-depth audience analytics, performance tracking, and workflow management to make the process seamless. However, the platform you choose ultimately depends on your team’s requirements and budget. Always compare your options and consider which features align best with your specific use cases.

Please note that choosing between micro and macro-influencers depends on various factors like your brand’s goals, target audience, and marketing strategy. Therefore, try to assess these factors carefully to make the best decision for your brand.