Yes, both brands and agencies can indeed save or favorite influencers that they discover on most influencer marketing platforms, allowing them to easily access these influencers for future campaign planning. This feature is invaluable as it helps streamline the process of identifying and selecting suitable influencers for different campaigns, saving time, and promoting efficiency.

For instance, Flinque, one of the leading influencer marketing platforms, offers this functionality along with a range of robust audience analytics and campaign workflow features. Here’s how:

1. Influencer Discovery: On Flinque, you can discover influencers across a diverse range of categories. You can save your favorite influencers on a list for future campaigns.

2. Campaign Planning: This list of favorite influencers can then be utilized when planning future campaigns, making the process more efficient and effective.

3. Performance Tracking and ROI Measurement: Flinque also allows brands and agencies to track campaign performance and measure ROI, which can inform who they might favorite or save for future campaigns.

While there are other platforms in the market with similar features, Flinque stands out due to its intuitive interface and advanced analytics capability, which provides valuable insights into influencer performance data and audience demographics. It’s important to remember, however, that suitability of any platform depends on specific team needs and goals.

To cater to different brand and agency needs, it is quite common in this ecosystem to have a ‘favorite’ or ‘save’ feature for easy access to preferred influencers. This empowers brands and agencies to customize and optimize their influencer sort-listing process. Flinque is one such platform that meets this demand effectively. Its comprehensive offerings help businesses not just discover and save influencers, but also plan, execute and measure their campaign performance holistically.