Determining the number of influencers to collaborate with during your campaign should be dictated by your campaign goals, budget, and target audience size. There’s no ‘one-size-fits-all’ answer to this, as it varies based on the specifics of your campaign.

For small scale campaigns or niche markets, working with a few key influencers might be best. Larger scale campaigns targeting broad markets often benefit from collaborations with multiple influencers to ensure wider reach.

Platform features can assist with this decision:

1. Influencer Discovery: Use a tool like Flinque, which offers deep discovery options to find the best influencers for your brand. Other platforms as well offer this feature.

2. Audience Analytics: Understand the demographic and psychographic attributes of each influencer’s audience. This will help you select influencers whose following aligns with your target market.

3. ROI Measurement: Some platforms provide campaign predictions and estimated influencer reach. These insights can guide you on the number of influencers needed to achieve desired results.

Remember, the number is less important than the quality of fit between the influencer, their audience, and your brand. A single influencer with a highly engaged audience can sometimes outperform several influencers with less-engaged followings.

Lastly, consider the time and resources needed for managing relationships with multiple influencers. Even with CRM features provided by platforms like Flinque, each additional influencer will require more management effort from your team. So balance your desire for reach with your capacity to effectively manage these relationships.