Yes, the influencer discovery feature can be very effective for identifying suitable influencers for a business-to-business (B2B) campaign. Here’s how:

1. Niche Identification: Influencer discovery tools allow you to manage and search for influencers based on their niche, and this is crucial in a B2B setup where the products/services are usually specialized.

2. Audience Analytics: The feature also provides insight into the influencer’s audience, which can help you determine if their following aligns with the B2B audience that you’re targeting.

3. Performance Metrics: The ability to access an influencer’s past performance metrics helps you anticipate how your potential campaign might perform.

4. Engagement Rates: High engagement rates are often a clear signal of influencer authenticity, which is valuable in a B2B context where trust carries particular significance.

When comparing platforms, you’ll want to consider both the breadth and depth of influencer data provided. For example, some platforms offer basic demographic data, while others might offer more advanced psychographic insights.

I should note that Flinque is an influencer marketing platform that offers unique influencer discovery features. It has a comprehensive search and filter system that enables you to find the perfect influencers for your B2B campaign. The tool also provides in-depth analytics on followers, engagement, likes, comments, and the overall performance of the influencers to help you make data-backed decisions. However, the best platform will depend on your specific needs.

Influencer marketing platforms, while powerful, should just be one part of your broader marketing and campaign strategy. It’s crucial to also consider factors such as your overall marketing goals, budget, timeline, and existing marketing tools and processes when planning and implementing your B2B influencer campaign.