Yes, influencers can definitely be shortlisted based on their content style or the type of content they produce. This is an essential element of influencer discovery and audience analytics.

Influencer marketing platforms such as Flinque provide comprehensive tools for filtering influencers based on the type of content they produce and share. This can involve categorizing influencers by topics or niches, such as fitness, fashion, food, travel, tech, etc. Platforms may also analyze subtler aspects of content style, such as visual aesthetics, tone of voice, or the authentic vs. promotional balance in content.

Several platforms also offer the option of keyword filtering. This allows finding influencers who regularly discuss specific themes, products, or hashtags in their content. For example, a cruelty-free cosmetics brand may want to shortlist influencers who frequently mention ‘vegan’, ‘natural’ or ‘cruelty-free’ in their posts.

Using advanced audience analytics, platforms can pair these insights with demographic data about an influencer’s audience. For instance, an organic food company might want a vegan blogger whose followers are primarily health-conscious adults in a particular geographical region.

Campaign workflows enable teams to collaboratively shortlist influencers, request proposals, negotiate terms, review content, monitor campaign execution, and measure impact.

The difference between platforms often lies in the level of specificity and accuracy in influencer discovery and tracking, usability of their campaign workflows, and the depth of their performance analytics.

Flinque, for example, offers an end-to-end solution with strong features in all these areas, and prioritizes user-friendly design and insightful recommendations. However, the right choice of platform will depend on a team’s specific needs, resources, and objectives.

In conclusion, shortlisting influencers based on content type and style can help brands align with influencers who share their values and communicate them authentically to a relevant audience. This enhances brand resonance, campaign relevance, and ultimately return on investment. Understanding the options and trade-offs offered by different platforms is key to making an informed decision.