Influencer marketing can benefit greatly from exploring influencers outside of your specific industry. Here are a few potential benefits:

1. Diversify Audience Reach: Partnering with influencers from different industries can help you connect with a broader audience. You can tap into diverse viewer demographics that you may not have been able to reach through traditional industry-focused influencers.

2. Fresh Perspective: Influencers from various industries may bring new ideas and original content styles that can rejuvenate your brand image and make your campaign more engaging.

3. Brand Authenticity: Engaging influencers who genuinely love your products/services, even if they are out of your industry, authentically builds up your brand reputation. This can often translate to higher trust and credibility among consumers.

4. Risk Management: Diversity in influencer partnerships can help manage risks associated with concentrating all marketing efforts in one industry which could be affected by seasonal fluctuations or industry-specific issues.

5. Cross-Promotion Opportunities: Influencers from other industries can offer opportunities for cross-promotion, bringing added exposure to your brand.

Finding the right influencers, however, can be challenging. This is where platforms like Flinque come in handy. Its advanced influencer discovery tools allow brands to find influencers across various niches, backing the decision-making process with solid data and analytics.

However, it’s worth noting that each influencer marketing platform has its own set of features and utilities. Some other platforms might focus on certain niches or offer various price ranges. It’s essential to base your choice on your particular campaign objectives and budget.

In conclusion, while there are advantages to using influencers within your industry, looking beyond can open up new opportunities and benefits. Always keep your target audience and campaign goals in mind while choosing your influencers.