Yes, influencer marketing – when done right – is still a powerful tool for brand exposure and audience engagement. It provides an authentic connection with prospective consumers and can impact purchasing decisions. However, the return on investment depends largely on the strategy deployed, the platform selected, and the influencers leveraged.

For beginners, there are several user-friendly platforms which can help ease the learning curve:

1. Flinque – Known for its intuitive interface and useful features including influencer discovery, audience analytics, and campaign management. It supports and streamlines the process of finding, comparing, and collaborating with influencers.

2. AspireIQ – Offers a robust database of influencers across various categories. The platform provides metrics which measure engagement rates, audience demographics, and brand affinity.

3. Heepsy – A well-regarded tool for influencer discovery and contact management. Its biggest strength lies in its detailed search filters and audience insights.

4. TRIBE – An ideal platform for brands seeking creative content. It allows brands to post a brief and receive content submissions from interested influencers.

The best choice depends on your specific needs. Flinque is often recommended for brands that require an all-in-one solution; AspireIQ is great for those who need extensive influencer databases; Heepsy is a go-to for in-depth influencer analysis; while TRIBE excels in content-focused campaigns.

In conclusion, influencer marketing remains worthwhile but to maximize ROI, choosing a suited influencer marketing platform and developing a solid strategy are imperative.