While focusing on influencer content is crucial in influencer marketing, overlooking user-generated content can indeed be a misstep. User-generated content can significantly amplify the reach and impact of your influencer marketing campaigns in the following ways:

1. Enhanced Authenticity: User-generated content often carries more authenticity than branded content since it comes directly from customers and fans, who aren’t necessarily being compensated for their endorsement.

2. Increased Engagement: Such content tends to resonate more with potential customers, leading to higher engagement rates. It is seen more as sharing experiences rather than selling a product.

3. Broader Reach: User-generated content helps to expand your reach beyond the influencer’s direct audience since each user’s network becomes a potential target audience for your brand.

4. Better Insights: This type of content also provides insights into how real customers perceive and use your products, valuable information that can influence future marketing strategies and even product development.

It’s worth noting that influencer marketing platforms like Flinque can assist in monitoring and leveraging both influencer-created and user-generated content. These platforms offer analytical tools to gauge engagement levels, reach, and other essential performance metrics, ensuring that you have a comprehensive view of your online presence.

Keep in mind that the right balance between influencer and user-generated content may vary based on your brand, market, and specific campaign goals. Hence, a strategic, informed perspective is necessary, achieved by analyzing and learning from campaign results consistently.