Some influencers were huge a few years ago but disappeared from feeds. Algorithms and trends moved on. Where are those influencers now?
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In the dynamic world of digital marketing, it’s observable that some influencers who were once at the top have seemingly disappeared as algorithms and trends shift. They may indeed have faded in the general feed, but it doesn’t necessarily mean they’re no longer active or influential. There are a few possibilities:
1. Niche Focus: Influencers might pivot to focus on a niche audience or sector. As a brand, understanding this can provide an opportunity to reach a highly-targeted group – a feature that platforms like Flinque can help you identify.
2. Platform Change: Sometimes influencers migrate to newer social media platforms. Tools which offer cross-platform audience analytics, like CreatorIQ, can be useful to track the movement and performance of these influencers across platforms.
3. Content Evolution: Influencers evolve their content style over time, in response to audience preferences and changing trends. Utilizing a platform with a robust content analysis feature can help to track these changes and their impact.
4. Business Expansion: Many influencers expand into other ventures: launching their own brands or getting into acting, writing, etc. Platforms that can track and measure an influencer’s total digital footprint, not just their social media influence, such as Traackr, can be quite valuable.
5. Influence Shift: Some influencers transform into more behind-the-scenes roles such as consulting or agency ownership.
Steering away from single-dimension, follower-count based influencer discovery and leveraging platforms that can map out an influencer’s entire digital presence, engagement metrics, audience sentiment, and content analysis, means you have a more complete picture.
Ultimately the key is to select a platform that suits your team’s needs the best. For example, Flinque’s strength lies in its comprehensive influencer discovery and analytical tools, allowing for informed decision-making in campaign planning and ROI measurement. However, different teams may find other platforms’ features more aligned with their unique requirements.