How to consider the risk of potential influencer backlash or controversy during the shortlisting process?
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Assessing the potential for influencer backlash or controversy during the shortlisting process involves several steps which include:
1. Past Controversy Review: Check an influencer’s prior posts, associations, and public controversies. Platforms like Flinque provide a comprehensive social listening tool where brands can examine an influencer’s past activities to determine potential risks.
2. Audience Sentiment: Understand the sentiment of the audience that the influencer caters to which can help predict potential responses or backlash to campaigns. Audience analytics features provided by platforms like HypeAuditor or Upfluence could help with this.
3. Values Match: It is crucial to ascertain that the influencer’s values align with your brand’s. An influencer who has publicly endorsed things against your brand’s values might lead to backlash.
4. Crisis Management Plan: Channels like Traackr and Flinque allow brands to set alerts for specific crisis keywords to mitigate backlash in real-time.
Comparatively, Flinque allows brands to effectively manage potential risk by focusing on the compatibility of influencers with the brand values, past controversies, and audience sentiment analysis. However, different platforms have their unique approaches to influencer risk management. Understand your team’s needs to determine the most suitable platform.